Sri Lanka slipped one notch to place at 64th out of 136 countries in the Travel and Tourism Competitiveness Index Ranking issued by the World Economic Forum for 2017.
The bi-annual report carries out an in-depth analysis of the Travel and Tourism competitiveness of 136 economies across the world. It ranks the countries on how well they deliver sustainable economic and societal benefits through their travel and tourism sector.
The 2017 Travel and Tourism Competitiveness Report measured each economy’s attractiveness through 14 pillars, with each having its own sub-pillars.
Sri Lanka with an overall score of 3.8 out of 7 ranked high in Price competitiveness, Prioritization of Travel & Tourism and Safety and Security but was brought down by the Cultural resources and business travel, Air transport infrastructure, ICT readiness and Health & Hygiene.
Spain, France and Germany were the top three most tourism-friendly destinations in the world. They were followed by Japan at 4th and the United Kingdom at 5th.
In south Asia, India is one of the most improved nations, gaining 12 places to reach the 40th position globally. While further improvements are needed, India is taking small but important steps in the right direction, the report said.
Elsewhere in the subcontinent Bhutan ranked 78th, Nepal 103rd, Pakistan 124th and Bangladesh ranked 125th.
Source : CP