Sri Lanka Tourism, in collaboration with the Sri Lankan Embassy in Poland, arranged industry stakeholder’s participation at the TT Warsaw travel fair, held from 24-26th November in Warsaw, Poland.
The first day of the fair was dedicated exclusively for the industry and business meetings. The inauguration ceremony of the Sri Lankan stand was held under the patronage of Tissa Wijerathne, Ambassador for Sri Lanka in Poland on the first day of the fair, by lighting the traditional oil lamp with embassy officials and industry members, to give a glimpse of the Sri Lankan culture.
The Sri Lanka stand, with its colourful and attractive décor, was one of the most notable stalls of the event, highlighting all tourism attractions of Sri Lanka which expressed much amazement to the visitors, giving them a flavour of perfectly blended culture, heritage and wildlife of Sri Lanka. Sri Lanka, which is always known for its creativity, and colourful innovations won a distinction award for the best professional and original stand, out of over 60 stalls at the fair this year. Sri Lanka received this award as the result of an evaluation done by the Media personnel who were present at the fair. It was organised by MT Targi Polska . This survey was named ‘Homo Turisticus’.
Some of the selection criteria which helped the Sri Lankan stand to win included originality and functionality, aesthetics building, consistency visualization stands with the presentation, professional customer service (open to visitors), promotional materials, program of accompanying events at the booth, etc.
TT Warsaw Tour and travel show is one of the most important events for the tourism sector in Poland. It provides the possibility to reach both industry professionals and individual customers in one place, giving business customers a unique opportunity to attend business meetings of the international tourism environment and to establish valuable business contacts.