Dec 06, Colombo: As the key institution in Sri Lanka to promote Sri Lanka worldwide, Sri Lanka Tourism is carrying various tourism promotional activities to promote Sri Lanka as a high – end tourist destination.
Sri Lanka Tourism currently has taken a new step of promoting underground advertising campaigns in order to create consumer awareness amongst the travel community on Sri Lankan tourism products, and about the country itself.
Coinciding with World Travel Mart (WTM) travel and trade Fair in London – UK, Sri Lanka Tourism has launched a special advertising campaign in UK covering 10 underground train stations for a period of three months. The campaign started off on 7th November 2016 will continue till January 2017.
This effort was made a reality by implementing an underground train and Rail advertising campaign which made a huge impact and attracted the travelling public in UK. The eye captivating underground metro boards made the UK nationals astonished as they waited for a train or passed by, enabling them to visit the paradise Island at least once to have an experience of a life time.
Sri Lanka Tourism expects the advertising campaign to attract the high end tourists in UK, who spent more than 9.4 billion dollars on travel last year outside UK.
The campaign was carried out by advertising in 15 panels in 10 stations, including Green Park, Baker Street, Holborn, Leicester Square, Oxford circus, Tottenham court road, and Westminster, having a separate theme for each station and panel. London has one of the largest urban transport networks in the world, therefore a large number of people gather daily to fulfill their transportation needs. Sri Lanka Tourism has captured an ideal way of getting attention from the public, in promoting Sri Lanka.
The advertisements included images depicting the vibrant multi ethnic culture, diverse landscape including pristine beaches, the heritage sites and wildlife highlighting elephants, leopards, whale and dolphin watching, to create a spectacular picture of Sri Lanka as a beautiful island paradise.
Up to October 2016, Tourist arrivals from UK recorded a hefty sum of 154,356 which showed a 16.7 increase compared with the same period last year.
Source- Colombo page