A coalition of hotel owners in Asia have committed to a fixed set of sustainable actions, supported by brands, management companies, and industry supporters under the Hotel Owners for Tomorrow (HOT) initiative.
“The initiative is simple,” said Greenview Founder and CEO, Eric Ricaurte. “Commit to five actions to raise awareness and spread best practice. We will build the coalition to provide recognition for hotel companies, global industry organisations and hotel development players who are committed to the future of the industry.”
The five actions for building a sustainable future are: to incorporate sustainability from the beginning of investment decisions; to evaluate one renewable energy project and one efficiency project per property per year; to routinely monitor and benchmark sustainability performance; to support brand efforts; and, to share best practices.
“By becoming a signatory, owners will not only receive distinction for helping shape the industry in their destinations, they will also benefit by identifying future costs of regulation, opportunities for increased ROI on investments, and accessing capital from equity partners which require strategy, disclosure and action on Environmental, Social and Governance (ESG) issues in order to do business,” added Ricaurte.
Launch partners include Akaryn Hotel Group, the Global Sustainable Tourism Council, Horwath HTL Asia Pacific, Hyatt Hotels Corporation, ITC Hotels, the International Tourism Partnership, Kokotel, Marriott International, Meritus Hotels & Resorts, Nikoi Island, PATA, Six Senses Hotels Resorts Spas, Swire Properties, TAJ Hotels Resorts and Palaces and Wyndham Worldwide.