Thomas Cook India promotes MICE opportunities in Sri Lanka

Thomas Cook (India) Ltd., an integrated travel and travel related financial services company, hosted an exclusive corporate event in collaboration with Sri Lanka Convention Bureau and Sri Lankan Airlines to harness the significant demand for MICE travel to Sri Lanka, across mid and large Indian corporates and SMEs, showcasing Sri Lanka’s diversity of unique engagements- from whale watching, spectacular wildlife, adventure safaris; adrenalin filled activities such as rock climbing, river rafting, hot air ballooning, kite surfing; team experiences like jungle camps and enhanced by Sri Lanka’s cosmopolitan and vibrant night life.

The exclusive, by-invite only corporate event, held at St. Regis in Mumbai, was graced by the crème de la crème of the corporate world and important dignitaries including Saroja Siresena, Consul General of Sri Lanka in Mumbai. A special invitee was the Sri Lankan-born Bollywood celebrity- Jacqueline Fernandez.

Commenting on the partnership, Rajeev D Kale, President & Country Head – Leisure Travel, MICE, Thomas Cook (India) Ltd. said, “Sri Lanka is an island nation steeped in history, with an exciting diversity of spectacular experiences, which coupled with its cultural heritage, engaging outdoor activities and culinary delights, make it a must-visit destination for MICE travellers.”

He further added that this exclusive corporate event is but a first step towards a deeper corporate engagement. Our holistic approach will include both product development-training and corporate outreaches to showcase the true potential of Destination Sri Lanka, he said.

Prema Cooray, Chairman, Sri Lanka Convention Bureau said, “For Sri Lanka, India is the number one performing country with the highest number of MICE arrivals especially in the corporate meetings sector. Sri Lanka would offer very creative and ‘value for money’ propositions that suit the present day visitors who look for ‘experience’.”

Ajith Dias, Chairman, Sri Lankan Airlines said, “Sri Lankan Airlines is pleased to partner with Thomas Cook India and Sri Lanka Convention Bureau to explore opportunities to promote MICE travel to Sri Lanka. As the National Carrier that has a strong presence in India, providing convenient connectivity to Colombo out of 11 Indian destinations with over 100 flights a week, we enjoy a significant advantage to reach a wider corporate clientele.”

According to data from the Sri Lanka Tourism Development Authority, Sri Lanka is emerging as a high potential incentive destination and corporate venue for employee incentive trips and business meetings, having witnessed an impressive growth of over 15% YOY, with over 233,000 MICE visitors from India in the past 6 years. Thomas Cook India’s internal research and consumer analysis reiterates the significant and growing opportunity of India’s corporate segment, with interest for Sri Lanka as a MICE destination having grown by15-20%YOY over the last 3 years.

Via Travel Biz Monitor

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