Legendary Ramayana epic will be expected to uplift Indian tourists’ arrival during the period of upcoming Dewali

The Great Ramayana is the first of two ancient Indian heroic epic poems, traditionally ascribed to the Hindu muni Valmiki which is also one of the largest ancient epics in world literature.According to the Hindu tradition, this is considered to be the first poem. The epic story circulate around Lord Rama, Seetha, Rawana and Hanuman has always been highly regarded by many Indians and even Sri Lankans , regardless of the its hindu religious influence. The story depicts the duties of relationships and represent perfection of ancient social characters like prefect father, loyal servant, ideal brother, beloved wife and the great king. The Ramayana was an important influence on Hindu life and culture. Like the Mahabharata, the Ramayana is not just a story: it presents the teachings of ancient Hindu interspersing philosophical and ethical elements. There are many other versions of the epic Ramayana, besides Buddhist and Jain adaptations, there are also Indonesian, Cambodian, Filipino , Thai, Lao, Malaysian and Burmese versions. Carrying a greater weight from the epic story, Sri Lanka (aka Lankapura) shares a special bond with India geographically, historically, culturally and spiritually. There are many sites in Sri Lanka where believed to be connected to the great Ramayana.

Legendary Ramayana epic

TV9 Film Crew with SLTPB Officials & few Indian Devotees

Realizing the touristic value of this legendary story, Sri Lanka Tourism has invited to one of the top Indian regional TV Channels ‘TV9’ during the month of June, to create a promotional TV Documentary targeting regional communities and sates of India. Under this promotional media activity the proposed ‘Ramayana TV Documentary’ will be aired on five different sates of India, including Gujarat, Maharashtra, Andra, Thelengana and Karnataka. The documentary will be translated into various regional and international languages including Telugu, Kannada, Marathi,Gujarati and English. It will be on aired during the month of August, just before one of the India’s main religious event called Diwali which will be taking in place 30th October. Diwali festival commemorates Lord Rama’s return to his kingdom Ayodhya after completing his 14-year exile.

Legendary Ramayana epic

Interviewing some of the Hindu Ramayana pilgrims at Munnueshwaram temple

The proposed media familiarization tour has been designed and organized under the Sri Lanka Tourism Promotion Bureau’s Visiting Journalist program and the project went on covering 20 popular Ramayana sites around the island within 13 days. Greater level of support has been given into this destination promotional program by the members of The Hotel Association of Sri Lanka (THASL) and Sri Lanka Inbound Tour Operators Association (SLAITO).

Legendary Ramayana epic

Filming Rumassala (believed to be another Ramayana site)

Read full story from Sri Lanka Tourism Promotions Bureau


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