July 12, Passikudah: The UN World Tourism Organization (UNWTO) conference, organized by Sri Lanka’s Ministry of Tourism Development and Christian Religious Affairs and Sri Lanka Tourism Promotion Bureau, opened Tuesday at the Amaya Beach Resort in the eastern coast resort town of Passikudah.
The international conference held from 11-14 July under the theme of “Tourism: a Catalyst for Development, Peace and Reconciliation” will provide an opportunity for Sri Lanka to showcase the national reconciliation process, the priority concern of the government.
The conference is being held as a main component of the golden jubilee celebration of the Sri Lanka’s tourism industry, which started with the “Ceylon Tourist Board” in 1966.
According to the Ministry of Tourism, the international level conference being held in the Eastern Province, which was engulfed in the throes of civil war for nearly 30 years, will open a new chapter in the renaissance of the tourism industry in the east coast of Sri Lanka.
Among the key personalities participating in this high profile conference are Minister of Tourism Development, Lands and Christian Religious Affairs, John Amaratunga, the Secretary General of the UNWTO, Taleb Rifai, Chair, Petra National Trust of Jordan, Princess Dana Firas, and a number of tourism experts and around 60 international delegates.
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