Sri Lanka Tourism Promotion at Pearl Fishers Opera in Sydney

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Pearl Fishers Opera in Australia is famous amongst many tourists around the world. Pearl Fishers Opera is famous for the duet which has been performed by many world renowned opera singers such as Placido Domingo and Andrea Boccelli.

A promotional campaign arranged by Sri Lanka Tourism in collaboration with the Consulate General for Sri Lanka in Sydney was successfully completed at the Joan Sutherland Theatre of the Sydney Opera House on 12 March during the final performance of Pearl Fishers Opera which was played to a packed house of 1,500 patrons.

A thousand packs of Ceylon Tea gifted by Dilmah Tea together with the Sri Lanka Tourism brochures were handed out to the patrons by the staff of the Sydney Opera House. The Pearl Fishers teaser was shown on widescreen TVs in the lobbies of the Opera House which too was a great promotion for Sri Lanka as a destination as the back drop of this opera was of Ceylon and the cast wore colourful saris and costumes of ancient Ceylon.

The Sydney Opera House staff and that of the Consulate General for Sri Lanka in Sydney carried out the promotion with precision. The logistics involved were arduous and the stringent requirements of the Opera House management were met very satisfactorily. The Pearl Fishers Opera will be performed in Melbourne in May.

Australia is a key market for tourism and in the 12 months to Dec 2015 tourist arrivals were at 57,940 which was 7% increase year-on-year.

See more at: FT

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