The Sunday Times UK the best selling news paper in UK which has a circulation of 1,032,000 and 3.5 million on a multi platform basis has picked Sri Lanka as the ‘Destination of the Year’ which augurs well for the country given that it is the top source revenue destination for Sri Lanka registering 111,131 visitors as at end August 2015 registering a growth of 13% said Chairman Sri Lanka Tourism Promotions Bureau Dr Rohantha Athukorala
In an articles captioned ‘Sri Lanka Our Destination of the Year’ the author Tim Shipman creatively refers to Sri Lanka as the Teardrop dripping into Indian Ocean the which brings out the DNA of the brand Diversity, Authencity and Compactness which signify the differentiating point of Sri Lanka as a destination which needs to be told to the world said Chairman Athukorala. Recent research in the British market reveal that 77% of the people make their purchasing decision online with the strongest influences being Trip Advisor, On line reviews, website reviews and finally one has to invest on traditions media vehicles like regional TV that gives a balance media mix said Athukorala .
The 2015 edition of WTM, Sri Lanka Tourism announced that the Sri Lankan Pavilion will be taking a cutting edge position of a Tea theme that will include the launch of Loolkadura- where the 1st tea bush was planted by James Taylor and Dabatenna estate of Lipton fame will be announced as World Heritage sites submissions for UNESCO certification apart from show casing the uniqueness of the country on heritage and culture front.
Earlier during the month the at Worlds Largest Tea Party Sri Lanka tourism invited foreign guests from the key countries of India, china, UK, Germany, Italy, Russia, Middle East, Australian, Scandinavia and United States to be part of the event which was linked to social media that takes the tea- sea story to the key markets so that we get on the ” news” of the world.
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