Sri Lanka Tourism enter China’s growing religious tourism business

Arrivals cross 119,705 with a growth of 77.6% as at end July
– China World Charity wishes to invest $10 million to build temple in Colombo

Good destination management include development of new products whilst focusing on market development work on the strong foundation branding if a country wishes to attract the top dollar potential tourists said Sri Lanka Tourist Promotions Bureau Chairman Dr. Rohantha Athukorala at the meeting with Zhao Xian Zhang- Chairman International Tour Management Association of the World Religious Charity Foundation at the Sri Lanka Tourist Board.

Zhao XianZhang- Chairman International Tour Management Association of the World Religious Charity Foundation with Sri Lanka Tourism Chairman Dr Rohantha Athukorala, Director Marketing-Madubani Perera, Market Head China-Chintaka Liyanarachchi  Assistant Director and Randima Udunuwarage together with Key Destination Marketing Companies( DMC’s) in Sri Lanka.

The latest research reveal that short stays give peace of mind and better tolerance toward the harsh realities and difficulties of our fast-paced lives which is essentially why the religious tourism spike has happened globally said The communique from the Sri Lanka Tourism Promotions Bureau. Specific to China, almost 85 percent of the people in China hold some religious belief or practice some kind of religion is what the Chinese spiritual life survey conducted in 2012 by the Beijing-based Horizon Research Consultancy Group has revealed.

Read more from the Sri Lanka Tourism Promotions Bureau

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