Vipula Wanigasekera, Chief Executive Officer, Sri Lanka Convention Bureau says Sri Lanka’s MICE industry experienced a leap forward in the last few years recording over 130,000 MICE visitors in the year 2014 with the majority from the Incentive Travel segment. We expect MICE to reach 150,000 this year from 144,000 in the year 2014 in an interview with Irene Susan Eapen
Growth of the MICE industry
The growth is around 5 % compared to the same period in 2014. Sri Lanka’s MICE industry experienced a leap forward in the last few years recording over 130,000 MICE visitors to the country in the year 2014 of which majority has emerged from the Incentive Travel segment.
Sri Lanka is a hot spot for incentive travel, where apart from known attractions such as beaches and ancient cities, mountains, wild life, this island is now a popular destination for new attractions viz whale watching, bird watching, surf championships, elephant gathering, underwater activities, leopard safaris etc. Incentive travelers have increased over the last few years with industry offering many creative programs to offer excitement to participants to have memorable experiences when they return.
Conference business has reached a new high with 62 International conferences recording in the year 2014. Among them are 5 International Symposium on Water Resources and Renewable Development Asia -ASIA 2014, International Convention on Quality Control Circles -ICQCC 2014, 9th SAARC ENT Congress, World Blood Donor Day -WBDD2014, 7 World Youth Congress , 5 International Symposium on Water Resources and Renewable Development Asia -ASIA 2014.
The MICE future is bright in Sri Lanka and invites all Incentive house and meeting planner to choose Sri Lanka as the next venue for MICE and Sri Lanka will assure satisfaction way beyond expectations of the visitors.
Expected growth for 2015
We expect MICE to reach 150,000 this year from 144,000 in the year 2014.
Sri Lanka has done a lot of promotional activities in the MICE segment. We conduct road shows and take part in MICE fairs, work with associations in bidding process, we give value addition to event, we produce promotional material etc.
We have several BMICH, Nelum Pokuna, Waters Edge, Eagles Lake, Hambantota- Practically all hotels have convention facilities.
Sri Lanka is getting a unique name for an exclusive venue for Incentive travel mainly because of diverse nature of our locations.