- Global market worth $ 4 b
- Sri Lanka to reach 60,000 by end 2015
- Targets 100,000 by end 2016
John Tercek, Vice President of Royal Caribbean Cruises Ltd to address Sri Lanka in September
Taking a giant step forward for the development of cruise tourism in Sri Lanka to be a 100,000 visitor arrivals source, the Sri Lanka Tourism Promotions Bureau has invited John Tercek, Vice President of Royal Caribbean Cruises Ltd., to visit Sri Lanka and address the business community of the $ 4 billion industry, said Sri Lanka Tourism Promotions Bureau Chairman Dr. Rohantha Athukorala.
Cruise tourism has seen a substantial growth in Sri Lanka with numbers going from 18 cruise line visits in 2011 to 22 liners in 2014 and currently at 40 visits from liners. The Asian Cruise Trends Report for 2014 by CLIA goes on to state that Asia is growing in both capacity deployed and as a passenger source market. Already 52 ships are being deployed in Asia in 2015 with over 1,000 cruises and voyages being scheduled; Sri Lanka with its excellent geo strategic location, and being a maritime hub, must leverage on this surge.
The proposed cruise terminal building, pending cabinet approval, initiated by the Ministry of Ports, is exactly the kind of infrastructure support that is required to fast track and catapult cruise tourism promotion, which would provide much greater economic benefits and a high return on investment.
In this global backdrop, SLAITO together with Sri Lanka Tourism has finalised marketing plans for cruise tourism and the strategies set out by Sri Lanka Tourism Promotion Bureau, the acceptance of John Tercek’s invitation to be a keynote speaker for the cruise tourism industry at the Colombo International Maritime Conference (CIMC) conference to be held in Colombo 24-26 September, is an achievement of its own to the development of cruise tourism in Sri Lanka.