Cox & Kings Head of Relationships Karan Anand, Expolanka Group CEO/Executive Director Hanif Yusoof and Cox & Kings Asia Pacific and Middle East Combined Buying Group Vice President Sanjeet Joher
Cox and Kings Ltd., the leading holidays and education travel group with operations in 23 countries, has appointed Classic Vacations as its Preferred Sales Agent (PSA) in Sri Lanka to promote and sell outbound holidays from Sri Lanka. Classic Vacations is one of the leading luxury vacation travel companies from the country.
Cox & Kings Ltd. is a well-known name in India with a presence across more than 150 locations within the country and is a very strong inbound player as well. Globally, they have an excellent network in Europe, Middle East, USA, Australia and New Zealand which will enable Classic Vacations to leverage on their strength.
Speaking on the occasion, Karan Anand, Head, Relationships, Cox and Kings said, “We are delighted to partner with Classic Vacations who are specialists in the luxury space and we will support their endeavour to increase outbound tourism from Sri Lanka.’’
The total number of Sri Lankans travellers overseas is more than 1.3 million and the market is growing by at least 15 per cent year on year.
Suresh Mendis, CEO of Classic Travel, said: “We are proud to be associated with the Cox & Kings brand in Sri Lanka. With years of experience on innovative customer satisfaction that they have gathered in the Indian market, we feel that the Cox & Kings and Classic Vacations partnership will grow from strength to strength in the very near future.”
Cox & Kings Ltd. (CKL) is one of the longest established travel company in the world since 1758. Headquartered in India, it is the leading holidays and education travel group with operations in 23 countries across four continents. In India, Cox & Kings has presence in 149 cities across the country.
A premium brand in all travel related services, the business can be broadly categorised as leisure travel, corporate travel, education and activity travel, MICE, trade fairs, visa processing and foreign exchange.
CKL is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years.
In India, the company has a robust domestic business under the brand name Bharat Deko and is a leading MICE operator out of India. CKL is amongst the major Foreign Exchange providers in the country. The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique and luxurious travel) and NRI (catering to Indians across the world).