July arrivals up by 31.2%, total arrivals pass one million mark

Sri Lanka Tourism industry can be proud of the end July performance where visitor arrivals was up 16.8%, crossing the 1 million arrival mark.July arrivals recorded a 31.2% increase Sri Lanka Tourism Promotions Bureau Chairman, Rohantha Athukorala said.

Sri Lanka must stop chasing visitor arrival numbers but focus on attracting the $250 per day guests into the country if we are to make the industry financially viable,” he said at the (Association Internationale des Skål Clubs) SKAL EGM as the key note speaker hosted by Galadari Hotel.

“While we can do all the focussed B2B marketing on a private-public partnership for us to attract a $250 tourist, Sri Lanka needs a strong brand building communication campaign targeting UK/Europe traveller who nets in a 22% of the net proceeds whilst though the Asian travellers account for a higher footfall due to India and China the revenue to the country is only 13% which clearly justifies the argument for the core markers to be Europe.” The sad story is that for the last 3 years we have neglected the western markets by pumping in a colossal Rs.860 million to China alone which needs to be balanced if we are to name the industry financially attractive Athukorala said.

– See more at: http://www.dailynews.lk/?q=business/july-arrivals-312-total-arrivals-pass-one-million-mark#sthash.J7hx2UtB.dpuf

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