- Tourist arrivals cross 145,543 at HY 27.3% growth at HY
- Ramayana trail to target 20,000 new arrivals
The Sri Lanka Tourism Promotions Bureau, together with the private sector, last week launched the Ramayana Trail, targeting the Indian market, starting from Bangalore.
This development came against the backdrop of the statement issued by Indian Prime Minister Narendra Modi on the bilateral exchange of religious tourism between the two countries following his visit to Sri Lanka on the invitation of President Maithripala Sirisena in March 2015.
“Whilst existing product range has given Sri Lanka 145,543 visitors to Sri Lanka in the first half year at a growth of 27.3%, we want to launch new products so that we keep Sri Lanka Tourism contemporary,” said Sri Lanka Tourism Bureau Chairman Rohantha Athukorala.
After many meetings with the private sector, the Sri Lanka Tourism Promotions Bureau jointly launched the Ramayana Trail with top 26 operators in the Indian market where 19 key sites across the country from Ramboda, Nuwara Eliya, Ella, Galle, Chilaw and Mannar will be showcased to be part of the Ramayana trail.
“This will see the real impact of the peace dividend among the northern and eastern provinces which will bridge the gap between different income groups. It will also link the local community,” said the Market Head for India at the Sri Lanka Tourism Promotion Bureau, Indrajith De Silva, at the launch attended by over 100 travel agents interested in Buddhist tourism.